ADS / Lisa Van Meeteren

Lisa Van Meeteren

Hey don’t leave. Stay. Just for a moment. Maybe it’s meant to be.

Why hire a Copywriter/Content Writer?

Here are some reasons why you need a copywriter:

To develop your brand- Creating a personal brand, or enhancing your product/company’s brand is a skill. Creatively communicating the ‘what’s in it for me’ benefit by connecting emotionally to the intended audience is the key to true engagement. The best brand messaging does this well. Dove ads rarely talk about soap; highlighting true beauty and authenticity instead. Copywriters know how to do this. It’s something that is learned and perfected over time.

Tone of voice- Many people can write as themselves. It’s more difficult trying to sound like someone else, a skill I’ve cultivated over the years. I’ve had to write as a dental professional, a founder of a successful business with six kids, an optometrist, and a lawyer. I am none of these things. I was asked by a client once if I had a dental designation because I was writing for dentists. I’m the least scientific person you’ll ever meet, yet they didn’t know that.

Quality content- Content gets your message heard, drives traffic to websites, and gives you an online presence. Most companies are shying away from bot produced content that sounds like it was created by Google translate. Content can still have SEO (search engine optimization) keywords and phrases peppered in, but unlike a bot I work really hard to make it sound as natural as possible.

Time saving- Sometimes you know exactly what you want to say to someone, you dream about it, you rehearse it in your head and then when you get your chance it doesn’t come out right. Writing can be like that. Crafting the perfect message takes time, which is a luxury not many of us have.